Meerkat CEO: 20% of its users watch 2 hours of video daily


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AUSTIN, Texas — Barely 16 days after launch, Meerkat is on a roll, CEO Ben Rubin says.

The 27-year-old former architecture student from Israel took the stage Sunday afternoon at South by Southwest (SXSW) in Austin, Tex. to promote Meerkat, the live-streaming app developed by his company Air. Rubin shouldn’t have: three days into the conference’s Interactive portion, Meerkat is already the conference’s “breakout app.”

During the talk, Rubin disclosed solid figures about engagement. Meerkat easily crossed 100,000 users over the weekend, following a brouhaha with Twitter where the social network cut off the app’s access to its social graph. Read more…

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Source: Mashable Social Media

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