As he looked through Instagram at home in Copenhagen, Peter Ibsen noticed paintings by French artist Baptiste Caccia that were bound for an art fair in Brussels.
“I wrote something like ‘very nice’ on the feed, and 10 minutes later his gallery called me,” Ibsen said. Thirty minutes later, he bought the painting.
Instagram, which has amassed 300 million active users since it was started in 2010, is emerging as an important tool for galleries to sell artworks. More collectors are using the photo-sharing app to search for works and make purchases. For artists, Instagram is emerging as a promotional tool. Read more…
Source: Mashable Social Media