Farewell, DKNY PR Girl: The fashion brand breaks with its sassy mascot


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Earlier this month, a curious tweet went up on the popular handle, @DKNY.

It was neither an outright goodbye nor an explainer. Rather, a subtle foreshadowing of what was to come.

“Dear Friends: I have a big announcement,” the casual tweet on Aug. 3, said. “For all personal of @leaveyourmarkXO book related tweets, please tweet & follow @AlizaLicht. Thx”

What was happening over at DKNY? Was Donna Karan International’s SVP of Global Communications Aliza Licht leaving for good? And was this really goodbye to DKNY PR Girl, the same personality who became an overnight social sensation from her birth in 2009? Read more…

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Source: Mashable Social Media

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