Facebook's new side project, Riff, tries to blueprint the recipe for viral videos



From Instagram and Hyperlapse to, more recently, an embeddable video player, Facebook has slowly woven video sharing into many of its products and services.

But Facebook’s new app called Riff, released for iOS and Android on Wednesday, tackles video with a distinct twist. Normally, when someone shares something on Facebook, someone else might see it, share it and add a short comment of their own. Riff actually goes one step further and lets friends tack on their own video to the original.

After users log into the app with their Facebook credentials, creating a video is a four-step deal. You’ll be prompted to enter a topic with a hashtag — #AprilFools, #SundayFunday, that sort of thing — or pick one from a list of suggestions. Then, you record a clip up to 20 seconds long. If you review it and are happy with it, you can share it to your Facebook page. Read more…

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Source: Mashable Social Media

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